Improvement
3 years ago

Added Currency Support



You can now change your default currency on the settings page. All currency metrics from your data sources will be shown in the currency you select.


User Experience
14 June 2022

Currency support

Currently, Sparrow only shows Ad performance in USD, even if the ad account is using a different currency.


Feature:

- We should support the native currency we get back from the ad accounts, and give the user the ability to choose which currency they view their metrics in

Improvement
3 years ago

New Metrics

We've just added a ton more metrics to the Sparrow platform! 


While browsing your data sources in our Google Workspace add-on, you will now see a list of "all metrics", which is a list of all the metrics available from the Sparrow platform. As always, if there is a metric you want us to add, let us know!


Similarly, within the Sparrow analytics dashboard, we added a new chart to each dashboard that lets you add/remove whichever metrics you want. While the whole dashboard is not customizable just yet, it should give you the ability to see the metrics you care about (for each data source). 


User Experience
14 June 2022

Add additional metrics 

Currently, we only show a subset of available metrics in our add-on. 

For users to get the most value out of Sparrow, they need to be able to see and insert as many metrics as possible.

  • Create a public list of available metrics. consider adding to our marketing pages
  • Provide descriptions for each metric, so it's clear what the metric is tracking. Make these descriptions available in the add-on UI


Should be released in early November. Please reach out if there's a specific metric you're interested in us making available: [email protected]